The Minimum Every Startup Founder Should Know About Getting Press Coverage
When launching your startup, there are 3 avenues for press coverage worth considering:
This guide aims to give a brief overview of how to establish initial contact with press. It won't be going into much detail, but we'll give links to more detailed posts for specific areas. Instead, this is the minimum we think any founder should know for dealing with the press, and we've also given a few email templates that have worked successfully (some are ours, some are other people's).
Mike Butcher has given an insightful presentation here, which is worth a watch if you want more details. Otherwise, here are a few startup-specific press guidelines:
Launching PadPressed tomorrow at noon EST and TC gets free reign on an exclusive before then. PadPressed makes any blog look and behave like a native iPad app. We're talking accelerometer aware column resizing, swipe to advance articles, touch navigation, home screen icon support, and more. We've built some pretty cool tech to make this happen smoothly, and it works with your existing layout (iPad layout only activated when the blog is accessed from an iPad). Okay, I'll shut up now and you can check out the demo links/feature pages below, which are much more interesting than my pitch.
PS- Would also be happy to do giveaways to TC readers. Thanks again and feel free to reach out if you have anymore questions (skype,phone,etc. listed below).
Video Demo: http://vimeo.com/13487300
Live demo site (if you're on an iPad): jasonlbaptiste.com
Feature overviews: http://padpressed.com/features
My contact info: firstname.lastname@example.org, Phone: 772.801.1058, Twitter: @jasonlbaptiste, Skype: jasonlbaptiste
You'll probably find local press coverage quite easy to score - if you've done something vaguely interesting then you may well be the most interesting story of the day. You may also find that local press coverage snowballs into wider-region coverage, and may even reach nationals (we did!). Having said that, there are definitely a few extra guidelines that will help you get coverage:
As a guy just starting out with a few basic webdesign lessons, I found onextrapixel extremely helpful, so just a quick thank you on that note.
I wanted to ask if you are interested in a guestpost that I have drafted, which I titled "10 Tools To Make The Most of Twitter". It covers a few of the latest Twitter Tools, which help me a lot to stay productive.
I hope you can let me know if you think the post could be interesting for you.
For reference of my writing style, I published recently on Six Revisions, SocialMediaExaminer, Inspiredm
If you're normally the blogger for onextrapixel, this is the email equivalent of "NO HOMEWORK TODAY!". You can take it easy, edit someone else's post, and still provide interesting content to your readers. Providing the guest post is both relevant and interesting (which Leo's is), then why wouldn't you publish it?(source)
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Ed & Harry